Explore the emerging menswear brands in our curated Dubai edit. These names have been pushing the boundaries of fashion, offering unique perspectives and innovative designs for the discerning gentleman. Italian brand Sease is renowned for its minimalism and impeccable craftsmanship, making a range of clothes for outdoor adventures and urban living. It encourages you to feed your soul with authentic experiences with nature. For those looking to give their outfits a seventies and nineties-inspired spin should check out Drôle de Monsieur. The French label offers a wardrobe of unique and wearable pieces featuring vibrant prints and iconic designs, influenced by the arrival of rap and hip-hop in France. Other new brands to know in our collection are CHE, known for seamlessly blending streetwear with high fashion; Gramicci, offering functional and stylish outdoor apparel to encourage a spirit of adventure and Corridor with its contemporary cool designs. Browse the online store below to refresh your wardrobe with new names.